RESUME

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EXPERIENCE

THE SANTA FE SYMPHONY
Marketing Assistant

Reported to Creative Director. Actively involved in all marketing and social media efforts during the orchestra’s 40th Anniversary Season. Organized production and asset management for 140-page program book. Updated website and built new pages. Wrote copy for social media sites. Wrote press releases, calendar listings and advertising blurbs for local media. Created program inserts for special events, such as choral concerts and chamber music events. Designed posters, 2-ups, rack cards. Created fundraising, marketing materials and web pages for the orchestra’s new Education & Community Department after the 2023 merger with the Santa Fe Youth Symphony Association. Executed marketing plans on a day-to-day basis while supporting Creative Director in meeting long-term strategic goals. Volunteer, Development Department. (2022 to present)

THE LOVELAND ORCHESTRA
Board Member, Marketing & Communications

Sales, marketing, social media marketing and media relations for this community orchestra. Wrote press releases, opened accounts on Facebook, Twitter and lnstagram. Created a subscriber newsletter that I distributed from the lobby (and later by email). Created and maintained subscriber mailing list and a media list, etc. Coordinated local events such as “Classical Conversations” at Loveland Library. Built new website for orchestra. Designed and wrote 2019-2020 season brochure. Results: 6 out of 7 concerts sold out (capacity 535 seats); one event (Messiah) saw a 300% increase due to community outreach efforts. (2018-2020)

CHEYENNE SYMPHONY ORCHESTRA
Consultant, Marketing & Communications

Wrote, designed and built “Tempo Magazine” and all other CSO promotions. Chair, Communications & Media Relations, Symphony Friends. Served on fundraising and marketing committees. Created new events, fundraisers. Oversaw 2016 renewal campaign / transition from one to four concert packages. Designed sales pieces, posters, ads for newspapers and social media. Ran concert marketing table. Results: Sold out subscription series; raised single ticket income at special events by more than $10,000. (2015-2016)

LARAMIE COUNTY COMMUNITY COLLEGE
Adjunct Faculty, Music Department

Taught Music Theory and Intro to Music to traditional and non-traditional music majors and non-music students. (2014-2016)

UNIVERSITY OF NORTHERN COLORADO
UNC SCHOOL OF MUSIC
Freelance Marketing & PR / Special Projects

Oversaw marketing & PR for “A Classical Cajun Gumbo,” a benefit concert featuring Doug Kershaw, the Ragin’ Cajun, and the UNC
Symphony on behalf of the 25th anniversary of UNC’s Western States Honor Orchestra Festival (WSHOF). Wrote, designed and distributed media kit, web materials, press releases & support graphics (poster, program book, PR pieces, etc.). Concert was the first classical music event to completely sell out the 1700-seat Union Colony Civic Center. Raised $30,000 in ticket sales. Asked to promote 25th annual WSHOF, raising an additional $10,000, selling “Classical Cajun Gumbo” CDs and tickets to masterclasses led by guest artists (2008). Founded UNC Chamber Music Society in Summer 2013. Publicist for School of Music on contract basis. (2006-2014)

WYOMING HISTORIC GOVERNORS’ MANSION FOUNDATION
Chairman, Board of Directors

Directed marketing, fundraising and political affairs. Created organizational infrastructure, promotional materials, public identity. Raised $1.5 million toward the restoration of Wyoming’s premier historic house. Secured lead gifts from Vice President Dick Cheney, all living governors and representatives from Wyoming’s First Families. Organized and hosted a VIP-focused celebration of Wyoming as part of the mansion’s centennial in June 2005 that raised $50,000. Founded Music at the Mansion, a benefit concert series that raised $10,000 for the mansion’s restoration. Wrote grant proposals, oversaw direct ask efforts, raised in excess of $200,000 over a four-year period. (2001-2006)

WYOMING TRIBUNE-EAGLE
Researcher & Publication Designer

Artist and researcher. Conceptualized and built new products: “what’sup” (weekly entertainment magazine), CFD20XX (annual souvenir book for Cheyenne Frontier Days Rodeo) and School of Hard Knox, a collection of journalist Kirk Knox’s work over 50 years at the WTE. New design for rodeo piece exceeded ad revenue projections by $250,000 in its first year. (1999-2001)

THE NEWS-STAR
Publication Designer

Conceptualized and built new products for 40,000 daily circulation newspaper: outdoor magazine, entertainment guide, cookbooks, special projects. Freelanced for publisher, marketing, advertising and newsroom. (1996-1999)

ALEXANDRIA DAILY TOWN TALK
Creative Services Supervisor

Art director for in-house ad agency at 40,000 daily circulation newspaper. Produced award-winning graphics, special projects, promotional materials for the US Navy Blue Angels. Hired, trained and supervised a team of three entry-level graphic artists.
(1991-1996)

CONSULTANT, HIGH TECH MARKETING & ARTS MANAGEMENT
Various locations, New York NY (1987-1991)

Orpheus Chamber Orchestra
Marketing Director

Hired to plan and execute transition bringing marketing in-house from Carnegie Hall. Extensive proposal writing, initial marketingplans, 18-month sales plans, strategy memos. Copywriting- subscriber letters, newsletters, sales pieces, renewal brochures, direct mail. Reconfigured database. Arranged bulk mail, business reply mail, merchant accounts with credit card companies, set up subscription-related bank accounts.
Technologic Partners-New York
Marketing Director

High tech market research firm focused on publishing and conferencing. Developed and implemented long- and short-term strategic plans for annual marketing and promotional campaigns. Responsible for positioning, coding, tracking and response analysis for direct mail programs. Created and maintained relational database combining subscription and circulation records with master databases.
LINK Resources (IOG-New York)
Computer Graphic Artist

High tech market research firm focused on consulting and publishing. Translated technical information into easily understood form. In-house consultant on desktop publishing and computer graphics. Major projects: reports on HyperCard for Apple Computer, “Home Electronics in the Year 2000” for NY ad agencies, 3-part series on HDTV for the Japanese, French and, US governments.
Brooklyn Philharmonic
Comptroller

Prepared the orchestra to face IRS auditors. Accounting, bookkeeping and financial reporting: deposits, reconciliations, payroll. Prepared unemployment, tax documents. Computerized records.
Concordia: A Chamber Symphony
Managing Director

Organized and handled all operations, marketing and fundraising. Initiated minimum gift levels by board members then got them fired up about asking other people for money. Raised $60,000 in 6 weeks. Arranged bulk mailing privileges, created and wrote all publicity, Set marketing/sales goals for FY88/89, their first subscription year.

NEW JERSEY SYMPHONY ORCHESTRA
Assistant Director of Marketing – MBA / Arts Internship

Responsible for marketing the NJSO’s new chamber orchestra series. Wrote, designed, prepared and distributed sea son brochure, promotional materials. Arranged group sales and list exchanges. Community and audience develop ment work. Results: Marketing investment of $2,700 grossed $75,000 in new sales and 1,886 new subscribers over a 10-week period. Single ticket income exceeded projections by $2,000. Two locations sold to 105% of capacity; a third location sold 42% on subscription with the balance selling out at concerts (1987).

NEW ORLEANS SYMPHONY
Marketing Director

Responsible for all earned income, not including fee services. Annual operating budget, $4.5 million, with tickets representing 67% of earned income. Sales averaged $2 million, 150 concerts/year, 48 subscription in New Orleans, 12 subscription in Mobile AL. Developed and implemented sales strategies resulting in four sold out mid-week classical subscription series. (Capacity 2,100, 2 series of 16 events, 2 series of 8.) Responsible for the NOS image: print and electronic (TV, radio). Created aggressive ticket turn-in / resale program raising sales 40%. Supervised staff of five plus a volunteer corps of 2000+ members. (1978-1985).